Our Target Audience
As a group we discussed that are target audience for our film 'Two-Faced' would be aimed at young adults aged 15-24 mainly, however that may not be the case depending on your class, hobbies and interests.
The main demographic group is males and females of any ethnicity and i feel it would be focused more on single relationships as they would go and see this film with their friends rather than as a family outing. For example, there are horror seekers which thoroughly enjoy watching scary films as an escape according to Bloomer and Katz users and gratifications theory. Secondly, for Young and Rubicam's theory we thought it would focus towards the explorer and the reformer. We chose the explorer because they are up for a challenge and are often the first to try out new experiences and therefore, as our film is an unusual genre of psycho/horror mix then they will be the first to watch it. Similarly, the reformer as they enjoy enlightenment and pride themselves on tolerance, as a result being interested in new information. Furthermore, the socio-economic groups C1-E mainly as these people may have more time on their hands to go and watch films, whilst also having more of a relation to the character as she is an ordinary school girl of an average middle class family. The target audience psycho-graphic for our film would be, outgoing, thrill seekers who love gore and films with a hidden storyline. You could also say, their psycho-graphic would be people who are up for a laugh and dont take fictional films seriously. Lastly, the lifestyle of the audience would be confident, outgoing people who are thrill seekers when it comes to psychotic and horrifying story-lines.
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