Audience Theory- The Hunger Games (2012)

The Hunger Games

Different theories of describing audiences-

Groups

Demographic Groups

• Age
• Gender
• Class
• Ethnicity
• Nationality
• Sexuality
• Ability/Disability
• Relationship

Young and Rubicam's Theory

The theory that all audiences come under one of these categories when watching films and why they watch them.

Uses and Gratifications Theory

Blumer and Katz theory suggests that we watch a certain film because it satisfies our needs

The Hunger Games

From watching this trailer, i will relate these theories and say which audiences would watch this film.

Socio-economic groups- I believe the group status would be groups C1, C2, D and E due to the fictional element and it being an action genre. Also, the audiences demographic would be mainly single, working class men and women aged 12 -25.  There interests would be along the lines of action with elements of romance involved. They also must admire qualities such as independence, dominance and power.

Young and Rubicams-  In my opinion the film reflects qualities of the audience category 'The struggler'. The main characters seek escape and they seen as being at the hierarchical society, which the audience may relate to. Also, the audience would display characteristics such as an interest to try out new ideas and experiences like 'The Explorer'. Due to the action based scenes and images, 'The succeeder' could relate to the film as well.

Uses and Gratifications Theory- i feel that the trailer fits into the category of 'Escape'. This is signified by the interpretation of the future world where an individual must fight for their beliefs in a hegemonic society.